Little Steps, Big Impact

In both 2013 and 2014, Lovgren Marketing Group worked with the Metro Area Planning Agency (MAPA) to develop an integrated marketing campaign addressing elevated ground-level ozone in the metro with the goal of encouraging metro residents to ride the bus during the summer on days designated as “Ozone Awareness” days. The marketing campaign included TV and radio commercials, social media, outdoor advertisements, earned media and more.

Marketing & Public Relations Case Study | Little Steps, Big Impact 2013 Campaign


Outdoor Campaign | Billboards for 2014 Ozone Awareness Days

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Pin-back Buttons | Buttons worn by bus operators to promote the campaign

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:30 TV Spot | 2014 Campaign

Illustration and animation by Michael Markoff (Motion Parlour), Creative Direction by Lovgren Marketing Group


 

Handouts/Flyers | 2014 English and Spanish Flyers

These flyers were created in both English and Spanish, and distributed at Farmers Markets, Chamber of Commerce meetings, Neighborhood Association meetings, and other community gatherings.

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News Conference | 2013 Campaign Kickoff

In July of 2013, Mayors Stothert, Hanafan and Kindig each rode a bus to a news conference in downtown Omaha to kickoff Ozone Awareness Days, while Mayor Sanders of Bellevue rode her bike nearly 11 miles to downtown Omaha. They were joined at the conference by Dr. Adi Pour with the Douglas County Health Department and Greg Youell, executive director of MAPA, along with other MAPA employees and board members.