Omaha Storm Chasers

Lovgren Marketing Group’s decade-long relationship with Omaha’s Triple-A Baseball team includes the transition from the Omaha Royals to the Omaha Storm Chasers, and planning of the 2015 Triple-A All Star Game.

LMG has been recognized with PRSA Paper Anvil Awards and AMA Pinnacle Awards for work with the Omaha Royals and Storm Chasers.

Marketing & Public Relations Case Study: Transition from “Royals” to “Storm Chasers”

From the Omaha Royals to the Omaha Storm Chasers – from Rosenblatt to Werner Park – from Casey and Spike to Stormy and Vortex, Lovgren Marketing Group worked to maintain a consistent public image of the franchise throughout the re-branding process. Here’s the results.

Trading Cards | New Ownership Group, 2012

When a new ownership group bought the team in 2012, Lovgren worked with the team on a PR and marketing plan to introduce the owners to the public and the media. As part of the media kit for the press conference, we designed “trading cards” for each of the four owners with fun facts about them on the back.

Marketing & Public Relations | Darryl Strawberry Speaks at FUNdamentals clinic


Outdoor campaign | Omaha Storm Chasers’ inaugural season in 2011


Custom pocket folders | Omaha Storm Chasers presentation folders

These folders were initially designed for use as media kits for the unveiling of the Storm Chasers name and mascots, but are still used by the team for sales presentations, among other uses.


Premier Partnership Books | 2010-11 presentation booklets

When the Omaha Storm Chasers moved into Werner Park in 2011, Lovgren helped them introduce the public to the partnerships that had made the ballpark a reality with a booklet diagraming which parts of the park had been sponsored by which sponsor. The cover, printed on translucent glama stock, features a baseball; when the book is closed, the ball is inside the baseball glove on the first page.


:30 TV Spot | Omaha Storm Chasers’ 2010 Holiday Sale

2011 TV spot | First season in Werner Park

2012 TV spot | Omaha Storm Chasers AAA baseball club