Raising Nebraska Building Gets Rave Reviews

Raising Nebraska, a new exhibit at the Nebraska State Fairgrounds in Grand Island, is designed to let people see agriculture from virtually every angle – from water conservation to soil health, from animal wellbeing to food safety, from invention to innovation, from economic impact to global hunger.

The exhibit was a collaborative effort, bringing together the Institute of Agriculture and Natural Resources (IANR) at the University of Nebraska-Lincoln, the Nebraska Department of Agriculture and the Nebraska State Fair. The result one of the nation’s leading agriculture literacy experiences. This interactive experience spans every inch of its 25,000 square feet, focusing on where Nebraska agriculture is today – and how the state is positioned for global leadership in feeding the world.

Leading up to the ribbon cutting ceremony on the opening day of the 2014 Nebraska State Fair, Lovgren Marketing Group helped drive media coverage of the exhibit, provided strategic planning expertise, designed collateral materials including the website, and managed their social media platforms.

The exhibit was a rousing success, and garnered coverage from dozens of media outlets. A sampling of the opening weekend coverage can be found on the Raising Nebraska website, as well as a roundup of some of the comments people made about the exhibit on Twitter.